Where Pharma Strategy Meets Deal Certainty
Reviving Potential. Building Futures.
Hayakil Consulting provides end-to-end advisory for pharmaceutical mergers, acquisitions, brand licensing, manufacturing assets, field force effectiveness, and public affairs — backed by 55+ combined years of senior pharma leadership across Egypt, the Gulf, and 42 MEA markets.
Hayakil Consulting was founded by two senior practitioners who have spent their careers inside the pharmaceutical industry — leading P&L operations at multinationals like Novartis and GlaxoSmithKline, structuring brand acquisitions, navigating regulatory environments across 42 MEA markets, and sitting at the table when governments and global pharma companies set policy together.
We operate at the intersection of scientific rigour and commercial strategy. Whether you are a multinational seeking regional entry through acquisition, a local manufacturer looking to unlock the value of your brand portfolio, a private equity firm conducting sector diligence, or an organisation seeking to shape the regulatory and policy environment in which pharmaceutical commerce takes place — we provide the analytical depth and relationship capital to inform decisive action.
Our presence in Dubai, Cairo, and Riyadh gives us the operational reach and cultural fluency to navigate the regulatory, commercial, and governmental dimensions that ultimately determine deal outcomes in this region.
Six disciplines across the full pharmaceutical value chain — from deal origination and due diligence through field force effectiveness and public affairs. One advisory firm, consistently principal-led.
A pharmaceutical field force without a rigorous effectiveness strategy is the industry's most expensive underperforming asset. Hayakil provides end-to-end field force advisory — from strategy design through CRM optimisation and precision HCP targeting — translating field investment into measurable market impact across MENA.
Field force sizing, structure, and go-to-market model aligned to brand lifecycle stage, competitive dynamics, and therapeutic area norms across MENA — setting the strategic foundation before any deployment decision is made.
Physician and pharmacist segmentation by prescribing behaviour, influence tier, and channel preference — enabling precision targeting over broad-reach detailing and directing field effort toward the HCPs who drive disproportionate market share.
Territory design and call planning to maximise high-value HCP coverage while eliminating non-productive frequency — built on local market access intelligence and competitive coverage benchmarking.
Platform selection, data architecture design, KPI framework development, and adoption programmes that transform CRM from an administrative burden into a commercial intelligence engine driving measurable market share improvement.
Effectiveness dashboards, call quality frameworks, and productivity benchmarking against regional and global pharmaceutical norms — giving management the visibility to intervene early and reallocate effort toward highest-return activities.
Field manager coaching frameworks, representative training design, and incentive structure alignment to commercial objectives — ensuring strategic intent translates into consistent field execution across every territory.
Acquiring a pharmaceutical asset without deep due diligence is the fastest path to value destruction. Our structured process leaves no dimension unexamined.
Hayakil is led by two senior practitioners whose combined experience spans more than 55 years of pharmaceutical operations, regulatory affairs, business development, M&A, and government relations and policy design across the MENA region.
Hatem brings over 30 years of international experience in pharmaceutical general management, business development, and M&A across the MENA region. His career spans senior P&L leadership at Novartis Consumer Health — where he doubled regional revenue over five years as Operating Unit Head for the Middle East, Iran, and Pakistan — through to Galderma, where he achieved 35%+ year-on-year OTC growth across 60 new product introductions, and Nestlé Health Science, where he led full business operations across the Coastal Arabia cluster.
He has led end-to-end M&A due diligence on transactions exceeding $100 million, acquired a local consumer brand generating over $10 million within three years, and founded MODAWA LLC — the first Total Parenteral Nutrition compounding facility outside a hospital in the Middle East, achieving swift regulatory approval.
Dr. Othman Al-Mutlaq brings over 25 years of senior pharmaceutical leadership across regulatory affairs, corporate affairs, and government relations — spanning Novartis and GlaxoSmithKline, a founding regulatory role at Tabuk Pharmaceutical Industries, and a formative period as Technical Registration Committee Secretary at Saudi Arabia's Ministry of Health, where he served on the MoH Legislation Committee across multiple pharmaceutical guidelines.
At Novartis, he spent 23 years growing from Scientific Regulatory Manager to Head of Corporate Affairs for MEA — building the regional regulatory infrastructure across 42 markets, authoring three major national healthcare policies, architecting a landmark strategic investment agreement between Novartis Global and the Saudi Government, and leading the development of pharmaceutical marketing codes and regional HQ frameworks subsequently adopted at government decree level.
The MENA generics market is one of the highest-growth pharmaceutical segments in the world. We advise on the acquisition of generic brand portfolios, licensing of molecules from originator companies, and the evaluation of regional generics manufacturers as acquisition targets.
Our principals have run P&Ls, built distribution networks, launched manufacturing facilities, and closed deals inside major pharmaceutical organisations. We advise from experience, not theory.
Our founding team combines pharmaceutical science and regulatory credentials with commercial and financial advisory skills — eliminating the gap between technical diligence and deal-making judgement.
We have not merely navigated regulatory environments — we have helped design them. Our ability to engage governments, shape pharmaceutical codes, and construct the frameworks that govern industry commerce is a capability that few advisors anywhere can credibly claim.
Beyond transactions, we help pharmaceutical companies maximise the commercial performance of the assets they already hold — through field force strategy, CRM optimisation, and precision HCP targeting that drives measurable market share improvement.
Clients work directly with Hatem and Dr. Othman — not delegated to junior analysts. The experience you engage is the experience that delivers your work, from first brief to final report.
Whether you are evaluating a specific target, preparing an asset for sale, seeking a strategic partner for market entry, navigating a government affairs challenge, or looking to transform your field force commercial effectiveness — our first conversation is always confidential and without obligation.